CodeGuard

Chocolate and Conservation: The Passions of Madécasse

150 views This article is copyright free and is published in Desserts » Food and Beverage
Joined: Sep 02, 2016
2616 articles
imagine
It is a real cause for celebration that more and more wholesale confectionery brands are choosing to join those who already manufacture fair-trade products. Many of our retailers actively seek out brands with a strong ethical core, knowing that their customers appreciate products that do good in the world. Thankfully, there are lots of options out there for retailers looking to stock fair-trade products. Wholesale confectionery is full of fantastic brands which are hoping to have a positive impact on the world around them.

A brand which stands out – no mean feat! – is Madécasse. This company was founded on the island of Madagascar by an innovative group of volunteers who wanted to offer consumers a high-quality chocolate product whilst ensuring local farmers and workers got a fair deal. They prefer to deal directly with local farmers and producers. They improved technology, built schools and water systems and won several awards along the way. The essential aims of the company have no changed, so let’s see what they have been up to recently.

Creatures Great and Small

As well as helping out local farmers, Madécasse has been doing its best to protect the native wildlife surrounding its farms. Conservation International recently found that Madécasse’s vanilla and cocoa farms offer a haven for endangered wildlife in the area. According to researchers from the University of West England and Bristol Zoological Society, five species of lemur are living in the cacao trees of about 60 of the company’s farms. Three of the five species are classified as ‘endangered’ so it’s amazing that they have found a safe habitat in these trees. It is not often we can combine wholesale confectionery with a nature documentary!

Madécasse’s Role

Sadly, much of Madagascar’s natural forest land has been damaged in the past. However, this means that carefully-tended cacao farms provide a safe haven for many of the island’s creatures. Along with providing job opportunities to local communities, the vanilla and cacao farms are helping to rebuild the natural environment of Madagascar.

Madécasse is proud of the habitat they are providing for Madagascan lemurs. In 2016 they rebranded their packaging, adding a beautiful image of a lemur. The packaging celebrates the lovely creatures that call their farms home and promote their brand’s important role in conserving the local ecosystem.

Why Not Try…

Thanks to their excellent track record there is often a lot of good press surrounding Madécasse, meaning that your customers will be sure to want to try out their products. With this brand it is all about the intense chocolate taste and interesting flavour combinations. Keep it simple with their Pure Dark bars at 70% and 92%. The latter is a product for the true connoisseur with a deep, bitter taste that makes the most of the natural flavour of the beans. For something fun and a bit different try out the Toasted Coconut, Honey Crystal or Salted Almond dark bars – all great flavour blends. Fair trade has never been so tasty!



About author: Desiree Michels

Angelina Moufftard works for hf Chocolates, established wholesale confectionery suppliers with decades of experience supplying sweets and high-end chocolates to retailers across the UK. Working with the most dedicated suppliers from France, Spain, Germany, Holland, Belgium, the USA and the UK, hf Chocolates' great tasting and beautifully packaged products add panache to any sweet display.
 

CodeGuard

Other article from Food and Beverage

Chaos Free Black Fridays: Montezuma’s Approach
We have received many wonderful things from our friends over the pond, from some of the best music of the twenty-first century to fabulous Hollywood films. An American trend that has had a more controversial journey across the ocean is Black Friday. Black ...
View by 146 people
Posted by Desiree Michels in ,
Spanish Sweets From Chocolati to Chocolate Bars
Working with wholesale sweets and chocolates, I come across brands from all over the world. Each country has its own special relationship to the sweet stuff, with distinctive recipes and flavours delighting us year by year. Though the Aztecs had been working ...
View by 144 people
Posted by Desiree Michels in ,
Classics With a Twist: The Wonderful World of Monty Bojangles
In the wholesale confectionery industry, everybody knows the name Monty Bojangles. This brand has won multiple awards for its innovative design and plenty of recognition for its delicious truffle flavours. If you’re looking for something to liven up ...
View by 190 people
Posted by Desiree Michels in ,
CookPerfect Voted the Perfect Thermometer for Cooking Meat
November 16, 2017 - CookPerfect is a Danish startup team comprising of Kasper Kristensen and Martin Kloster. Together they designed and developed a revolutionary and one of a kind meat thermometer to perfectly measure the temperature of the meat that one is ...
View by 357 people
Posted by Sumanta Dutta in ,
Sweet Nostalgia with Amatller Chocolates
Today I am showcasing the Spanish success story that is Amatller. Famous both in the wholesale chocolate industry and outside of it, the quality products and beautiful, nostalgic packaging are unmistakable. The company prides itself on helping consumers enjoy ...
View by 155 people
Posted by Desiree Michels in ,